Privacy Policy
This Privacy Policy describes how Peak Physiques ("we," "us," or "our"), the owner and provider of this Website (https://www.peakphysiques.com/ and any sub-domains like https://www.peakphysiques.ca/), collects, uses, protects, and shares your personal information. It applies to all data collected in relation to your use of our Website and any Services or Systems offered therein.
Peak Physiques is committed to protecting your privacy and personal data in strict adherence to Canadian data protection laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Effective Date: June 11, 2025
1. Definitions
For clarity, the following terms are used in this Policy:
Account: Your personal information, payment details, and credentials used to access our services or communication systems.
Content: Any text, graphics, images, audio, video, software, data compilations, and other information appearing on our Website.
Cookie: A small text file placed on your device by our Website to identify recurring visitors and analyze Browse habits.
Personal Information (Data): All information you submit to the Website, including Account details and data submitted via our Services or Systems.
Peak Physiques: Refers to Peak Physiques - Evidence Based Coaching (Brodie Giesbrecht).
Services: Any online facilities, tools, services, or information Peak Physiques makes available through the Website.
System: Any online communications infrastructure provided by Peak Physiques, including web-based email, message boards, live chat, and email links.
User / Client: Any individual accessing or using our Website and Services who is not employed by Peak Physiques.
Website: The website you are currently using (https://www.peakphysiques.com/) and its sub-domains, unless expressly excluded.
2. Personal Information We Collect
Without limitation, any of the following Data may be collected:
Identity & Contact Data: Name, date of birth, job title, profession, email addresses, telephone numbers, and unique identifiers (e.g., user ID).
Demographic Data: Post code, preferences, and interests.
Financial Data: Payment-related information, including credit/debit card details (securely processed by our third-party payment processor, Stripe, and not directly stored by Peak Physiques), billing address, and transaction history.
Health Data: Information related to your health, medical conditions, and fitness goals, provided by you for coaching services.
Technical & Usage Data (Automatically Collected): IP address, web browser type and version, operating system, a list of URLs (referring site, your activity on our Website, and the site you exit to), and Cookie information (see Section 7).
Communication Data: Information exchanged through any communication System (e.g., web-based email, message boards, live chat, SMS).
3. How We Use Your Personal Information
We use your Personal Information for the following primary purposes:
Service Provision: To deliver our online coaching services, provide access to materials, manage your Account, and facilitate communication related to your program.
Service Improvement: To enhance our products, services, and Website based on your usage and feedback.
Internal Record Keeping: For administrative and operational purposes.
Personalization: To customize or update the Website and your experience.
Marketing & Promotions (with consent): To transmit promotional materials that may be of interest to you, via email or other communication methods, where you have provided your explicit consent for such communications. We may also contact you for market research purposes.
Your personal information will be retained by Peak Physiques for as long as you use our Services and Systems, and for a longer period as necessary for legal, accounting, or reporting requirements.
4. How We Share Your Personal Information
We are committed to the principle of data minimization and do not disclose your Personal Information to third parties except as outlined below:
Service Providers: We may employ the services of other parties to perform functions on our behalf, such as payment handling (e.g., Stripe), search engine facilities, and marketing services. These service providers only process your Personal Information to the extent required to perform the services we request, and in accordance with this Policy and PIPEDA.
SMS Communication Data (Strict Restrictions):
1. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
2. SMS consent data, mobile phone numbers, or text messaging originator information will not be shared with any third parties for any purpose, except to subcontractors in support services (e.g., customer service platforms), which is permitted.
All other use case categories exclude this information from sharing.
Business Transfers: In the event Peak Physiques expands, reduces, sells, or transfers control of parts or all of its business, Personal Information provided by Users, where relevant, may be transferred along with that division. Any new owner or controlling party will be permitted to use the data for the purposes for which it was supplied. You will be contacted in advance and given the choice to have your data deleted or withheld from the new owner/controller.
Legal Requirements: We may disclose your Personal Information if we are legally obliged or permitted to do so by law.
Consent: Your Personal Information will not be disclosed to any other third parties without your explicit consent.
5. Your Data Privacy Rights
You have the following rights regarding your Personal Information:
Right to Access & Review: You may access your Account at any time to view or amend your Personal Information. You also have the right to request a copy of your Personal Information we hold, subject to a reasonable fee where applicable by law.
Right to Rectification: You may need to modify or update your Personal Information if your circumstances change.
Right to Opt-Out: You may restrict our use of your Personal Information for direct marketing purposes or sharing data with third parties where applicable, by adjusting your preferences in your Account settings or by contacting us directly.
Right to Withdraw Consent: Where we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time.
Right to Erasure (Deletion): You have the right to request the deletion of your Personal Information, subject to certain legal obligations we may have to retain data.
To exercise any of these rights, please contact us at [email protected].
6. Data Security
Data security is of paramount importance to Peak Physiques. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the Personal Information collected online and prevent unauthorized access or disclosure. This includes measures such as encryption, secure servers, and restricted access to data.
7. Cookies and Tracking Technologies
Our Website uses Cookies to identify recurring visitors and analyze Browse habits to improve your experience and our Services. These Cookies do not contain personally identifiable information.
We also use tracking technologies (e.g., pixels) for analytics, advertising, and to understand how you interact with our Website and communications.
You have the right to accept or decline the use of Cookies by adjusting your internet browser's settings. However, restricting Cookies may limit the functionality of certain areas of the Website.
8. Changes to This Privacy Policy
Peak Physiques reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website. You are deemed to have accepted the terms of the Policy on your first use of the Website following any alterations.
9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Phone: +1 639-638-9941 (SMS/Voice)
Address: P.O. Box 40 Site 504, Corman Park, SK S7K 3J8, Canada
